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New Balance is excited to bring to you their newest basketball model, the New Balance Fresh Foam BB.

Previewed below, the New Balance Fresh Foam BB will be worn by Zach Lavine of the Chicago Bulls when he takes the court against the Detroit Pistons in Paris. Previewed in the “Paris” colorway, the New Balance Fresh Foam BB will come equipped with the brand’s award-winning Fresh Foam technology.

New Balance designers used the latest advancements in data-to-design to deliver precisely tuned cushioning underfoot, ideal for players who want to effortlessly play both ends of the court. Fresh Foam delivers a cushioned ride and the TPU cage on the lateral side adds stability to allow for sharp cuts on the court. A seamless lightweight one-piece FitWeave upper provides 360 degrees of support and comfort.

“With the addition of the new Fresh Foam BB to our hoops line, we now offer innovative comfort and performance for every style of play,” says Trent Casper New Balance General Manager for Performance Basketball. “The Fresh Foam BB gives players optimal cushioning with a smooth heal to toe transition. We continue to design for the position less player and the Fresh Foam BB gives athletes another on-court option that will help keep their feet fresh in the fourth.”

The Paris colorway of the New Balance Fresh Foam BB is inspired by the charming, colorful aesthetics found in the architecture of the Rue Cremieux featuring bold, bright colors found on the popular street. Retailing for $130, the New Balance Fresh Foam BB Paris released today exclusively at NewBalance.com.

In Jordan Brand news, the Air Jordan 13 Playoffs is set to make a return real soon.

New Balance Unveils The Fresh Foam Bb New Balance Unveils The Fresh Foam Bb New Balance Unveils The Fresh Foam Bb


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